Sage Hospitality Resources Director of Sales and Events in Sonoma, California
Nestled in the heart of Sonoma and mere steps from the unique charm and history of its Plaza, The Lodge brings this enchanting town to life in an authentic and nuanced way. Hand-crafted touches pay homage to centuries of local craftspeople. Programming emphasizes the process, resulting in a deeper appreciation for the finished product — be it wine, art or olive oil.
Welcoming associates display pride and love for the region…a sentiment that is all but infectious. And tightly woven community connections ensure our Sonoma resort guests feel like locals, and locals feel like friends.
TITLE: Director of Sales
REPORTS TO: General Manager, Corporate Vice President of Sales
Meets and exceeds revenue goals by developing new accounts and growing current hotel accounts in a profitable and win-win selling approach.
Achieves a minimum of 90% of productivity goals and 100% of activity goals, as established by management.
Supervise Sales and Event Management to attract, retain and motivate the employees; hire, train, develop, empower, coach and counsel, conduct performance and salary reviews, resolve problems, provide open communication, recommend discipline and termination as appropriate.
Direct Sales: Targets appointment-oriented sales calls to ensure a successful direct sales program, in accordance with goals established by department budget and marketing plan. Must have own reliable transportation and possess a valid state driver's license in order to make sales calls.
Key Account Management: Maximizes current hotel key accounts by identifying and capturing those that offer revenue growth.
New Account Development: Captures competitor's accounts through networking, research and reader board surveys in order to target and solicit those most probable to generate new business. Plans and implements an on-going Targeted Account Development "hit list" in order to create new revenue and acquire valuable hotel contacts, and contracts. Continually targets and prospects for new business through telemarketing, individual creativity and innovation.
Support the Event Managers in the coordination of all group business as developed by the sales manager. Determination and coordination of all event planning needs. Responsible for effectively communicating with the various departments to ensure that the meeting and related functions are executed to the clients "expectations plus one."
Implement company programs (Sage/Franchisor) and direct the operations in a manner consistent with Sage’s policies and procedures to meet/exceed budgeted room night, average rate and revenue goals while ensuring quality customer service.
Yield Management: Utilizes yield management techniques by profitably negotiating room rates and function space commitments in order to enhance the hotel's financial performance.
Product Knowledge: Conducts research, surveys, personal investigation and studies market place and territory in order to effectively capitalize on the hotel's strengths and competitor's weaknesses and capabilities.
Time Management: Focuses on revenue-producing activity and maximizes selling time by dedicating a minimum 90% work time on direct sales efforts. Professionalism: Controls expenses including travel on the property's behalf in order to minimize hotel costs. Represents themselves, the hotel and Sage Hospitality Resources with the highest level of integrity.
Professionalism: A service-focused approach and a caring, sincere attitude at all times. Exhibits a positive and involved team attitude to all hotel departments and maintains open communications with all coworkers for the best overall performance of the hotel. Display a neat, clean and business-like appearance at all times.
- All other duties as assigned, requested or deemed necessary by management.
At Sage, we pride ourselves on the behaviors that build our culture and help associates perform in their positions. We value integrity, performance, team spirit, growth, delivering extraordinary guest experiences, and engaging in our communities. We have also outlined specific competencies that contribute to success at Sage. Please review our competency models to understand the behaviors expected of different levels in the organization (you may find these models in our learning management system).
Minimum of high school diploma or equivalent.
4+ years of hotel sales experience
Requires knowledge of general sales techniques, yield management, and customer service skills.
Requires the ability to hear, speak, read and write English fluently.
Requires 12th grade level mathematics, spelling and reading skills. Requires effective business writing skills.
Understand and follow verbal/written instructions.
Work on more than one task at a time.
Develop strong internal and customer relationships.
Set and manage priorities and plan activities in advance. Solve problems and make sound business decisions.
The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Must have dexterity/mobility to meet clients on and off premises, to tour property and attend functions, to climb stairs, and operate basic office equipment.
Vision to read fine print and computer screens, to see colors, to observe rooms in poorly lit conditions
Office environment, weather exposure when making sales calls
Position Type: Regular Full-Time
Property : The Lodge at Sonoma
Category: Sales & Marketing
Address : 1325 Broadway
City : Sonoma
State : California
EOE Protected Veterans/Disability