Sage Hospitality Group Marketing Manager in Santa Monica, California
Sage Hospitality Group is set to hire a Marketing Manager to join us at our new luxury lifestyle hotel, The Pierside, in Santa Monica!
The Pierside Santa Monica is the newest lifestyle hotel to open in the neighborhood since 5 years, with an absolute prime location at the pier on Colorado and Ocean Avenue, offering 132 guest rooms, salt water pool and The Surfing Fox Restaurant.
We are looking for independent thinkers. Those who harness their entrepreneurial spirit so that it breaks preconceived notions. We’re not afraid to forge our own path. After all, it’s what industry leaders do. That’s why we welcome risk takers and creative spirits alike. No matter your daily role, Sage recognizes that your success is about more than the work you do—it’s really about who you are, which is why we invest in your personal and professional growth. We hope you consider joining us!
The Marketing Manager assists with the development, implementation and management of online marketing programs, websites, social media, SEO, content, and related programs. Coordinates with outside digital agencies and property staff to ensure all program objectives are achieved and revenue is maximized. The ideal candidate demonstrates enthusiasm and passion for all facets of marketing. Works with designated hotels to create branded and unique property identities with forward-looking positioning statements, supported with online and offline content and initiatives that develop the hotels identity.
Manage online presence with an emphasis on creating unique and engaging content for hotel websites, vanity websites, company website, and third-party sites.
Work with Sage Corporate Marketing team and agencies to ensure that hotel websites are optimized using current best practices for SEO.
Direct, manage or assist designated hotels and agencies in all areas related to online/digital marketing, including website development and online marketing.
Conduct and track on-going email marketing campaigns for a variety of hotel business units and participate in the reporting synopsis.
Utilize current reporting from agencies, brands, and Google Analytics to drive improved content and marketing initiatives and decisions.
Recommend changes and new reporting based on changes in technology, CMS or other areas in conjunction with changing business needs.
Work with the Sage Corporate Marketing team to drive social media channels including Facebook, Twitter, Instagram and others as the need arises.
Continually manage social media accounts, including Facebook, Twitter, YouTube and Instagram, ensuring imagery and copy is consistent with the identity and positioning of each hotel.
Work with Revenue Managers to manage promotional packages/campaigns including requesting creative, drafting the communication plan, and sending a marketing recap once completed.
Monitor trends, online media, brand reputation and ensure management responds accordingly to online travel and review websites.
Recommend changes and new reporting based on changes in technology, social networks or other areas in conjunction with changing business needs.
In tandem with Sage Corp Dir of PR, develop and implement companywide Public Relations initiatives and programs.
Work directly with PR agencies to support creation of property initiatives that reinforce identity and positioning, with execution in a timely manner.
Utilize current reporting from agencies and third party sources to drive improved content, PR initiatives, and decisions.
Work with designated hotels to create forward-looking identity statements that will be utilized to drive messaging through online, social media, PR, and collateral.
Direct, manage or assist in the development of break-thru creative materials, online and offline, to support both corporate and property marketing goals.
Assist designated hotels with communication (flyers, signs, eblasts, etc.) – work with property staff and agencies on design and creation of new materials.
Maintains and stores a chronological order of media library and electronic files of all advertising materials by property and activity.
Source local partners for cross-promotional activations and programming.
Use of content management systems (CMSs) to update hotel websites on the back end.
Administrative knowledge for social media sites, including Facebook, Twitter and YouTube.
Adobe Creative Suite including Photoshop, Illustrator and Acrobat.
A four year college degree or equivalent education, preferably in marketing.
Required to have a minimum of 2-4 years of experience in a marketing position. Hospitality experience preferred.
Strong interpersonal, verbal and written communication skills.
Excellent comprehension and literacy required to read manager's letters, help prepare contracts and proposals.
Strong presentation and communications skills, proficiency with programs such as, Photoshop, Adobe Illustrator, Premiere, After Affects, etc.
Demonstrated ability to develop and implement successful marketing strategies for individual hotels, including ROI / KPI metrics.Demonstrated ability to develop and maintain relationships with external and internal contacts (i.e. General Manager, Director of Sales and Director of Revenue Leaders, Regional Team, Media Representatives, Public Relations firms).
Experience developing & implementing marketing strategies and managing budgets.
Strong Creative Mind; Ability to develop creative digital and print marketing concepts.
Experience with E-marketing platforms, WordPress, Google AdWords, Google Analytics, Adobe Creative Suite, and all social media platforms.
Ability to negotiate effectively.
Excellent attention to detail and multi-tasking skills.
Professional appearance and manner.
Computer literacy, specifically MS Word for Windows.
Communication at all levels; multi-tasking; time management.
Refined taste with an interest in music, fashion, art, dining & nightlife particularly pertaining to Los Angeles.Ability to work proficiently quickly in a high-pressure & fast paced environment.
The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Occasional carrying and lifting of files and office items up to 25 lbs.
95% indoor office environment
Medical, dental, & vision insurance
Health savings and flexible spending accounts
Basic Life and AD&D insurance
Company-paid short-term disability
Paid time off for vacation, sick time, and holidays
Eligible to participate in the Company’s 401(k) program with employer matching
Employee assistance program
Great discounts on Hotels, Restaurants, and much more.
Eligible to participate in the Employee Referral Bonus Program. Up to $1,000 per referral.
Position Type: Regular Full-Time
Property : The Pierside Hotel
Category: Sales & Marketing
Min: USD $75,000.00/Yr.
Max: USD $85,000.00/Yr.
Address : 120 Colorado Ave
City : Santa Monica
State : California
EOE Protected Veterans/Disability