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Sage Hospitality Resources Area Marketing Manager in Portland, Oregon

14360BR

Req #:

14360BR

Why Us:

Sage Hospitality is extending an exclusive opportunity for a top marketing leader to come join our renowned team! We are seeking an accomplished Area Marketing Manager to lead our remarkable properties, the Nines and The Hotel Zags in Portland, Oregon.

Poised in the heart of the city center, the Nines, A Luxury Collection Hotel, resides within the walls of the stately Meier & Frank Building one of Portland's most beloved landmarks. The Nines honors the structure’s storied past, both in its striking decor and impeccable service. Individualistic design traits celebrate the surroundings of one of finest LEED Silver-certified hotels in Portland, providing the opportunity to truly experience the region's unique character. The Nines features two of Portland's Top Restaurants! Dine at our innovative Departure restaurant, featuring modern Asian cuisine and stunning views of the city. Locals also love The Urban Farmer – a modern farm to table steakhouse with sustainable, Northwest-inspired ingredients.

Experience the Nines Hotel - https://www.thenines.com/

Stylish, inviting and convenient to lively local attractions, The Hotel Zags is an oasis all its own, offering a hospitality experience enlivened by natural beauty and the quirky culture of the city around it. Boutique in size and independent in nature, The Hotel Zags is located in the fountain district, a hidden gen of Portland's downtown district. Home to a large concentration of fountains and greenery, the design of this newly renovated hotel was inspiration from the surrounding neighborhood. The hotel invites guests to enjoy wide selection of outdoor gear and travel items from the onsite Gear Shed stocked with fishing poles, scooters, skateboards, hover boards, digital cameras and more for use to cover ground, capture memories, and share experiences with friends back home.

Experience The Hotel Zags - http://www.thehotelzags.com/

At Sage Hospitality we passionately strive to be the best and create excellence in everything we do. We are known amongst our staff, our owners, our guests and our communities as leaders in our field who are authentic, humble, innovative and flexible operators driven to anticipate needs and exceed expectations. Join us!

Job Title:

Area Marketing Manager

Location Name:

The Nines Hotel

City:

Portland

EEO Statement:

We are proud to be an EEO/AA employer M/F/Disabled/Veterans. We maintain a drug-free workplace and perform pre-employment substance abuse testing.

Posting Overview:

The Area Marketing Manager creates and drives a social media strategy that supports both properties with oversight from the DOSM and support as needed from the corporate Manager of PR & Social Media:

  • Understanding of social media marketing best practices and strategy across all major social media platforms (for Sage, this is Facebook, Instagram and Twitter)

  • Understanding, or ability to learn, the best practices for hotels/restaurants/hospitality brands within the social media space and the ability to implement those practices across all channels

  • Ability to create professional, relevant and on-brand content to be published to all profiles

  • The ability to strategically think and implement a plan on social media channels that will support brand awareness and larger sales & marketing goals

  • Ability to set goals and benchmarks for social media success and the ability to strategically plan on how to meet those goals

  • Ability to competently engage and respond to guests’ comments and messages across all platforms; knowledge of how to handle a guest crisis should it arise via social media

  • Competency in using or learning additional social media tools - Hyp3r, Sprout Social, etc.

Public Relations:

  • Assist DOSM with planning and execution of PR worthy activations, programming, amenities, packages, etc.

  • Support DOSM with communication with PR agency when needed - for example, assistance with coordinating media visits once approved by DOSM

Branding:

  • Ability to utilize branding documents provided by branding company to help understand brand story and identity; ability to effectively and accurately pull that brand identity through to other tasks

Digital Marketing:

  • Basic knowledge (or willingness/aptitude to learn) digital marketing tactics and ability to review results and measure success of channel tactics including:

  • SEO

  • PPC

  • Display advertising

  • Social advertising

  • Serve as main point of contact between digital vendor and property

  • Website Content (brand & vanity) - responsible for reviewing, providing actionable feedback and approving all website content ensuring SEO best practices are implemented. Responsible for providing digital vendor with content ideas, upcoming events, and assets (i.e. photography)

  • Advertising Content - responsible for reviewing, providing actionable feedback and approving paid advertising copy, display advertisements, and social media advertisements

  • CMS - working knowledge of content management system and understanding of its capabilities. Responsible for updating images, creating packages, uploading PDFs and other sales materials

  • Coordination with Sales, Operations and Revenue Management on packages, offers and deals and communicate offerings to digital vendor

  • Managing online brand, ensuring brand messaging / pillars are pulled through the websites and digital marketing.

  • Ability to leverage resources including brand, corporate support and best practices

  • Development of email campaigns - including timeline, content, targeting and management of eblast tool.

  • Knowledge (or willingness/aptitude to learn) brand systems and resources, including:

  • EPIC

  • eFast

  • Brandworks

  • MDAM

  • Email & Newsletter Tools (METT, MEO, eNews)

Requirements:

Competencies

Dealing with Ambiguity

Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.

Compassion

Genuinely cares about people; is concerned about their work and non-work problems; is available and ready to help; is sympathetic to the plight of others not as fortunate.

Composure

Is cool under pressure; does not become defensive or irritated when times are tough; is considered mature; can be counted on to hold things together during tough times; can handle stress; is not knocked off balance by the unexpected; doesn’t show frustration when resisted or blocked.

Interpersonal Savvy

Relates well to all kinds of people – up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact.

Knowledge/Skills

Strong interpersonal, verbal and written communication skills

Excellent comprehension and literacy required to read manager's letters, help prepare contracts and proposals

Ability to negotiate effectively

Excellent attention to detail and multi-tasking skills

Professional appearance and manner

Computer literacy, specifically MS Word for Windows

Abilities

Communication at all levels; multi-tasking; time management. Occasional standing. Occasional carrying and lifting of files and office items up to 25 lbs.

Education/Formal Training

A four year college degree or equivalent education/experience.

Experience

Required to have a minimum of 2-4 years of experience in a marketing position. Hospitality experience preferred.

Material/Equipment Used

Basic office equipment and materials

Environment

95% indoor office environment

Position Type:

Full Time - Regular

State:

OR

Address 1:

525 SW Morrison St

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