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Sage Hospitality Resources SMERF Sales Manager in Fort Collins, Colorado

Why us?

SMERF Sales Manager

Allow your work to echo. Join our team of music enthused and hospitality oriented professionals at The Elizabeth Hotel in Old Town Fort Collins. The 164 room hotel features a fine collection of curated art from local students and professors. Music carries through the building with accents in interior design, programming, amenities, and experiences to reflect the scene in the city. From the vibrant lobby bar, to the upscale roof top lounge, local beverages are served with spirited entertainment. The hotel offers 3,500 square feet of meeting and event space, including a patio with views of Walnut Street. The hotel is part of a mixed-use development in the center of Old Town Fort Collins, defined as Firehouse Alley, featuring Sage Restaurant Group’s newest concept: The Emporium Kitchen and Wine Market.

Join us and set the stage. Be a part of creating curated, exceptional, and melodic Fort Collins guest experiences. Compose your future with The Elizabeth Hotel and Sage Hospitality

Job Overview

This is a predominantly sales and prospecting role; the primary focus is twofold:

  • Prospecting, selling, (and servicing temporarily) SMERF segment group rooms and associated banquet bookings.

  • Prospecting, selling, (and servicing temporarily) SMERF segment local catering meetings and events.

** There are many accounts that overlap in these sales segments.

SMERF sales segmentation includes but is not limited to accounts in the following categories: sports, military, education, religious, entertainment, fraternal, nonprofit, and social events/engagements (everything BUT weddings).

Approximately 75% of overall time commitments is to be devoted to SMERF account and event prospecting and sales process. Banquet planning and execution to constitute about 25% of time commitments, until a CCSM can be hired to fill currently open role.

Sales related expectations are to meet and exceed revenue goals by developing new accounts and growing current hotel accounts in a profitable and win-win selling approach.

Other key responsibilities include attending in house meetings including BEO and resume meetings to communicate client and event execution needs temporarily and in accordance with VIP group needs.

Additional minor responsibilities will include some administrative duties, sales & marketing related projects, and other duties as identified by sales and executive team leadership.


Direct Sales & New Account Development:

  • Actively prospect. Continually target and prospect for new business through telemarketing, individual creativity, and innovation. Plan and implement an on-going Targeted Account "hit list" to create new revenue and acquire valuable hotel contacts, and contracts.

  • Target results-oriented high revenue potential sales calls to ensure a successful direct sales program. (Must have own reliable transportation and possess a valid state driver’s license to make sales calls.)

  • Capture competitor's accounts through networking, research, and prospecting to target and solicit those most probable to generate new business.

  • Follows up on all incoming leads within 24 hours of receipt to capture business for the hotel, and, when appropriate, sends leads to other Sage hotels.

  • Key account management. Maximize current hotel key accounts by identifying and capturing those that offer revenue growth potential.

  • Utilize yield management techniques by profitably negotiating room rates for corporate rate clients, and groups, and function space commitments, to enhance the hotel's financial performance.

  • Achieves a minimum of 90% of productivity goals and 100% of activity goals, as established by management.

Event Management (temporarily):

  • Responsible for the management and planning of corporate group blocks and meetings/events booked.

  • Organize, up-sell and detail programs, including verification / modification of space, audio-visual, timelines, menus, themes/decorations, etc. Occasional hands-on management of function set up as well as day of execution details and related activities to ensure that program requirements are satisfied.

  • Prepare the appropriate resumes, BEO’s, and paperwork to ensure quality service.

  • Work with banquet staff and chef to ensure menu details, and timely deliverance and execution at the event.

  • Account service management. Maintain well-documented, accurate, organized, and up-to-date file management to serve client and employer in the most expedient, organized, and knowledgeable manner.

  • Liaison with clients and various departments to communicate reservation details and assure best client experience possible on all stays for groups and business transient room reservations; to include front desk and valet, accounting, food and beverage, and housekeeping.


  • Business retention by building strong, professional customer relationships and providing consistent outstanding customer service through appropriate client communication and the use of professional, courteous, and ethical interpersonal interaction.

  • Improve sales department products; (a) participate in the development of new sales tools, menus, themes, and decorations, (b) participate in the analysis of the strengths and weakness of our competitions product, and (c) analysis, understanding, and satisfaction of our customers’ needs.

  • Embodies professionalism by controlling expenses on the property's behalf to minimize department and hotel costs. Maximizes return on all investments. Represents themselves and the hotel with the highest level of integrity and professionalism, a service -focused approach and a caring, sincere attitude always. Displays a neat, clean, and business-like appearance at all times.

  • Exhibits a positive and involved team attitude to all hotel departments and maintains open communications with all coworkers for the best overall performance of the hotel.


Education/Formal Training

Minimum of high school diploma or equivalent.


Six months minimum in sales, customer service related position or hotel experience preferred.


  • Requires knowledge of general sales techniques.

  • Requires yield management experience.

  • Requires highly developed customer service skills.

  • Requires ability to hear, speak, read and write English fluently.

  • Requires 12th grade level mathematics, spelling and reading skills.

  • Requires effective business writing skills.

  • Must be able to meet clients on and off premises, to tour property and attend functions, to climb stairs, use door keys and operate basic office equipment.

  • Vision to read fine print and computer screens, to see colors, to observe rooms in poorly lit conditions.

  • Understand and follow verbal/written instructions.

  • Work on more than one task at a time.

  • Develop strong internal and customer relationships.

  • Set and manage priorities and plan activities in advance.

  • Solve problems and make sound business decisions.

  • Respond to coaching, feedback and training. Strong and effective sales skills.

Physical Demands

The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Bending/kneeling - repeated bending and kneeling required while filing

  • Mobility - must be able to reach all areas of hotel to assist clients.

  • Occasional standing.

  • Occasional carrying and lifting of files and office items up to 25 lbs.


General office and hotel environment


▪ Medical, dental, & vision insurance

▪ Health savings and flexible spending accounts

▪ Basic Life and AD&D insurance

▪ Company-paid short-term disability

▪ Paid time off for vacation, sick time, and holidays

▪ Employee assistance program

▪ Tuition Reimbursement

▪ Great discounts on Hotels, Restaurants, and much more.

▪ Eligible to participate in the Employee Referral Bonus Program.

ID: 2022-8950

Position Type: Regular Full-Time

Property : The Elizabeth Hotel

Outlet: Not Applicable

Category: Sales & Marketing

Max: USD $50,000.00/Yr.

Tipped Position: No

Address : 111 Chestnut St

City : Fort Collins

State : Colorado

EOE Protected Veterans/Disability