Sage Hospitality Resources Marketing Manager in Denver, Colorado
McGregor Square is a dynamic addition to historic Lower Downtown Denver, taking up the entire square block just south of Coors Field, home of the Colorado Rockies. McGregor Square is comprised of three towers that include The Rally Hotel, condominiums, office and retail space, fine dining and MilePost Zero -- a food hall, all surrounding a 28,000 square foot content plaza that will host year-round events like concerts, festivals and an ice-skating rink in the winter.
Visitors can expect to experience a cross-section of the Union Station and Ballpark neighborhoods, with surprises around every corner. Take in skyline views of Coors Field and Downtown Denver as you sip on a cocktail atop the Skybridge Rooftop, take a dip in the rooftop Plunge Pool, dine and shop after exploring the outdoor Plaza, or head inside for your business meeting. McGregor is a one-stop-shop for all things Denver, here to make sure you know to work hard, but play harder.
The Marketing & Events Manager assists with the development, implementation and management of online marketing programs, websites, social media, SEO, content, and related programs. Coordinates with outside digital agencies and property staff to ensure all program objectives are achieved and revenue is maximized. Organizes, executes and promotes events and activations for the property while facilitating and building strong relationships with tenants. The ideal candidate demonstrates enthusiasm and passion for all facets of marketing & events. Works to create branded and unique property identities with forward-looking positioning statements, supported with online and offline content and initiatives that develop the brand.
Manage online presence with an emphasis on creating unique and engaging content for websites, vanity websites, company website, and third party sites
Work with agencies to ensure that property websites are optimized using current best practices for SEO
Direct, manage or assist agencies in all areas related to online/digital marketing, including website development and online marketing
Conduct and track on-going email marketing campaigns for a variety of business units
Utilize current reporting from agencies, brands, and Google Analytics to drive improved content and marketing initiatives and decisions
Recommend changes and new reporting based on changes in technology, CMS or other areas in conjunction with changing business needs
Manage and create compelling and engaging content on social media channels including Facebook, Twitter, Instagram and others as the need arises
Continually manage social media accounts, including Facebook, Twitter, YouTube and Instagram, ensuring imagery and copy is consistent with the identity and positioning of property
Manage promotional campaigns including requesting creative, drafting the communication plan, and sending a marketing recap once completed
Monitor trends, online media, brand reputation and ensure management responds accordingly to online travel and review websites.
Utilize current reporting from agencies, Google Analytics and social networks to drive improved content and social marketing initiatives and decisions
Recommend changes and new reporting based on changes in technology, social networks or other areas in conjunction with changing business needs
Develop and implement Public Relations initiatives and programs.
Work directly with PR agencies to support creation of property initiatives that reinforce identity and positioning, with execution in a timely manner
Utilize current reporting from agencies and third party sources to drive improved content, PR initiatives, and decisions
Work with partners and sponsors to establish brand awareness both digitally and within the community
Collaborate on ideas for Events and Activations to keep the property top of mind for travelers and locals, alike
Manage Run of Show for Plaza Events and Activations
Coordinate with vendors for Plaza Events and Activations and manage load-in and load-out schedules
Work within property budget for Events and Activations
Facilitate partnerships and sponsorships for Events and Activations
Assist with Graphic Design needs/creation for new Events and Activations
Assist with flyers, signs, eblasts, etc. – work with property staff and agencies on design and creation of new materials
Use of content management systems (CMSs) to update websites
Adobe Creative Suite including Photoshop, Illustrator and Acrobat
A four year college degree or equivalent education/experience.
Required to have a minimum of 2-4 years of experience in a marketing position. Hospitality experience preferred.
Strong interpersonal, verbal and written communication skills
Excellent comprehension and literacy required to read manager's letters, help prepare contracts and proposals
Ability to negotiate effectively
Excellent attention to detail and multi-tasking skills
Professional appearance and manner
Computer literacy, specifically MS Word for Windows
Communication at all levels; multi-tasking; time management
The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Occasional carrying and lifting of files and office items up to 25 lbs.
95% indoor office environment
We offer amazing benefits to our associates, which include:
▪ Medical, dental, & vision insurance
▪ Health savings and flexible spending accounts
▪ Basic Life and AD&D insurance
▪ Paid time off for vacation, sick time, and holidays
▪ Eligible to participate in the Company・s 401(k) program with employer matching
▪Employee Assistance Program
▪ Tuition Reimbursement
▪Great discounts on Hotels, Restaurants, and much more.
▪ Eligible to participate in the Employee Referral Bonus Program. Up to $1,000 per referral.
Position Type: Regular Full-Time
Property : Rally Hotel
Category: Sales & Marketing
Address : 1600 20th St
City : Denver
State : Colorado
EOE Protected Veterans/Disability