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Sage Hospitality Group Director of Sales & Marketing in Austin, Texas

Why us?

Sage Hospitality Group is set to hire an experienced luxury-lifestyle Director of Sales & Marketing at the Hotel Van Zandt in Austin, Texas . Located in the Rainey Street District, Hotel Van Zandt features 319 guest rooms and more than 25,000 square feet of meeting space. You can enjoy live music at our featured restaurant onsite, Geraldine’s, host pool parties, or check out one of the many pop-up events. Join us here to make a difference!

As part of Sage Hospitality Group, we passionately strive to be the best and create excellence in everything we do. We believe in enriching lives one experience at a time. More than a slogan, we empower our employees to make positive impacts on the communities in which we live and work. By providing genuine service we build relationships with our guests and value for our shareholders, and we create unforgettable experiences.

We are looking for independent thinkers. Those who harness their entrepreneurial spirit so that it breaks preconceived notions. We’re not afraid to forge our own path. After all, it’s what industry leaders do. That’s why we welcome risk takers and creative spirits alike. No matter your daily role, Sage recognizes that your success is about more than the work you do—it’s really about who you are, which is why we invest in your personal and professional growth. We hope you consider joining us!

The Director of Sales & Marketing will oversee all sales efforts, including market positioning, sales strategies, community collaborations and leadership of a best-in-market sales team. The ideal candidate will have a proven track record of driving outstanding results and have several notable hotel career accomplishments.

What you can expect at Sage:

  • Opportunities for growth and development. Whether it’s here at Hotel Van Zandt or at one of our 55+ amazing properties throughout the US there is a career path for you!

  • Flexible work scheduled that help you balance your work and personal life.

  • The opportunity to make a difference in the Austin community. At Sage, we believe in engaging in our communities through giving back and volunteering.

Job Overview

Hands on role comprised of direct oversight of the Sales and Marketing operation of the hotel. This role has responsibility of the Sales and Marketing Budget/P&L, revenue forecasting, advertising, marketing, developing and writing business plans, and ownership meetings. The DOSM is responsible for the supervision of sales managers, trainees, interns, and administrative staff. Additional responsibilities include the recruitment and hiring of sales staff, training, managing and coaching sales managers in their selling process in order to meet company goals and maximize hotel revenues. Experience with both the group and transient contractual agreement process and the management of retention, reactivation, and acquisition accounts., leadership, sales team management and development, and multifaceted marketing duties for multiple entities and brands within a unique independent lifestyle hotel that is ‘exactly like nothing else’ in Austin, Texas or the surrounding areas

Responsibilities

Responsibilities

Sales

  • Meets and exceeds property revenue goals by strategically coaching sales team, and personally developing new accounts and growing current hotel accounts in a profitable and win-win selling approach.

  • Achieves a minimum of 90% of productivity goals and 100% of activity goals, as established by management.

  • Targets appointment-oriented sales calls to ensure a successful direct sales program, in accordance with goals established by department budget and marketing plan.

  • Key Account Management: Maximizes current hotel key accounts by identifying and capturing those that offer revenue growth.

  • New Account Development: Captures competitor's accounts through networking, research and reader board surveys in order to target and solicit those most probable to generate new business.

  • Plans and implements an on-going Targeted Account Development "hit list" in order to create new revenue and acquire valuable hotel contacts, and contracts.

  • Continually targets and prospects for new business through telemarketing, individual creativity and innovation.

  • Develops strong customer relations through frequent communication and the use of professional, courteous and ethical interpersonal interaction.

  • Promptly follows-up on all customer needs and inquiries in an efficient and expedient manner.

  • Product Knowledge: Conducts research, surveys, personal investigation and studies marketplace and territory in order to

effectively capitalize on the hotel's strengths and competitor's weaknesses and capabilities.

  • Time Management: Focuses on revenue-producing activity and maximizes selling time by dedicating a minimum 70% work time on direct sales efforts.

  • Professionalism: Controls expenses including travel on the property's behalf in order to minimize hotel costs.

  • Display a neat, clean and business-like appearance at all times.

Management & Development

  • Leads direct reports in a manner that achieves the properties sales goals and holds them accountable to their essential duties and responsibilities.

  • Maintain a current working knowledge of the competition, demonstrate a working knowledge of all hotel operation, and maintain an awareness and application of current state of the art sales techniques and practices.

  • Adjust the sales plan according to changes in business and marketing trends, aggressively pursue the market mix and type of group and transient business that will best achieve the success of the hotel and support the selling philosophy, meet or exceed the budgeted goals in sales, profit and occupancy for the total hotel operation.

  • Yield Management: Utilizes yield management techniques by profitably negotiating room rates and function space commitments in order to enhance the hotel's financial performance.

  • Experienced in budget creation and execution, as well as accurate forecasting skills.

  • Exhibits a positive and involved team attitude to all hotel departments and maintains open communications with all co-workers for the best overall performance of the hotel.

  • Represents themselves, the hotel and Sage Hospitality Resources, Inc. with the highest level of integrity, professionalism, a service-focused approach and a caring, sincere attitude at all times.

  • Is skilled in all facets of our business or specific area of specialty. Highly capable with current practices and looks ahead at opportunities to utilize new products, consumer trends, changes in the marketplace, and technology edge. Can reflect on their vast experience to determine numerous future possibilities and future outcomes.

  • Has natural instincts and insight for finding the best solution to resolve issues and problems. Finds creative solutions to problems and can see how the details fit into the big picture. Is a highly capable and resourceful problem solver.

  • Highly strategic in perspective and decision making.

  • Recognizes leadership, agility and performance potential in associates. Motivates, mentors and develops managers and leaders that are promotable within our organization.

  • Able to formulate and execute long term plans and correctly anticipates future resources needed for long term projects. Is quick to make strategic connections of people and processes; resulting in improved quality, cost savings, time efficiency and successful business objective outcomes.

  • Is able to gauge progress with respect to overall impact and results.

  • Is effective in prioritizing work; consistently manages time and processes to create maximum efficiency with minimum disruption or redundancy.

  • Is time sensitive, understands how work and processes fit in with other departmental or business priorities and objectives. Is able to adjust work to accommodate expected and unexpected changes.

Marketing

  • Plan and implement ecommerce and internet marketing strategies.

  • Digital marketing tactics. Ability to review results and measure successfulness of channel tactics including SEO, PPC/SEM, display advertising, social advertising, etc.

  • Advertising Content - responsible for reviewing, providing actionable feedback and approving paid advertising copy, display advertisements, and social media advertisements

  • Coordination with Sales, Operations and Revenue Management on packages, offers and deals and communicate offerings to digital vendor

  • Promote the story of the brand and the hotel in the market, with the goal of increasing overall profitability of the property.

  • Plans and implements effective internal and external marketing plan including social media, eblasts, and all other marketing efforts for all outlets and the hotel as appropriate.

  • Coordinates and manages entertainment bookings with the ownership, booking agencies, and talent booked internally.

  • Manages internal marketing materials maintaining brand standards with printed and other internal marketing materials.

  • Oversee website maintenance and management for multiple brands and entities within hotel.

  • Cultivate and manage relationships with community partners, CVB, media partners and PR agencies for maximum exposure for all brand entities.

  • Utilize current reporting from brands to drive improved content and marketing initiatives and decisions.

  • Work to develop and coordinate on property marketing activations, solicit media influencer and traditional media stay visits, and generate community outreach partnerships.

  • Intelligent in grasping and integrating new information. Is an active learner with a strong sense of curiosity.

  • Proficient in position required media and marketing related job skills and knowledge.

Qualifications

Education/Formal Training

Minimum of high school diploma or equivalent.

Experience

7+ years of hotel sales management experience with progressive advancement in roles.

Knowledge/Skills

  • 5-10 years sales management experience

  • Requires knowledge of general sales techniques, yield management, and customer service skills.

  • Ability to Travel

  • Requires the ability to hear, speak, read and write English fluently.

  • Requires 12th grade level mathematics, spelling and reading skills.

  • Requires effective business writing skills.

  • Vision to read fine print and computer screens, to see colors, to observe rooms in poorly lit conditions

  • Understand and follow verbal/written instructions.

  • Organized.

  • Be able to work on more than one task at a time.

  • Develop strong internal and customer relations.

  • Set and manage priorities and plan activities in advance.

  • Adhere to deadlines.

  • Solve Problems and make sound business decisions.

  • Understand and follow verbal/written instructions. Work on more than one task at a time. Develop strong internal and customer relationships. Set and manage priorities and plan activities in advance. Solve problems and make sound business decisions.

Physical Demands

The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Sitting 85%, Walking 5%, Standing 5%, bending, kneeling, lifting, climbing 5%

  • Must have dexterity/mobility to meet clients on and off premises, to tour property and attend functions, to climb stairs, and operate basic office equipment.

Environment

Office environment, weather exposure when making sales calls

The DOSM reports directly to the General Manager and Corporate Vice President of Sales responsible for the hotel.

Benefits

What’s in it for you?

Full-time Benefits: (30+ hours worked on average per/week):

  • Eligible to participate in Sage bonus plan, up to 30% of your salary

  • Unlimited Paid Time Off

  • Medical, Dental, Vision insurance

  • Health savings and flexible spending accounts

  • Basic life and AD&D insurance

  • Company paid short term disability

  • Mental health resources including an Employer Assistance Program (EAP)

  • Paid FMLA leave for up to a period of 12 weeks

  • Eligible to participate in the company’s 401(k) program with employer matching

  • Tuition Reimbursement

  • Discount rates on Sage Hotels and Sage Restaurants

  • Employee referral Bonus program ($500 for hourly roles and $1000 for salaried roles)

ID: 2022-13768

Position Type: Regular Full-Time

Property : Hotel Van Zandt

Outlet: Hotel

Category: Sales & Marketing

Address : 605 Davis St

City : Austin

State : Texas

EOE Protected Veterans/Disability

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