Sage Hospitality Jobs

Job Information

Sage Hospitality Group Marketing Manager in Asbury Park, New Jersey

Why us?

Sage Hospitality Group is in search of a guest service and experience focused Marketing Manager to join the team at The Asbury Collection

Your ultimate beach house and surfside resort, The Asbury was converted from a Salvation Army building to become the first new boutique hotel of its size in Asbury Park, in over 50 years. Asbury Lanes, a one-of-a-kind music and bowling venue was

rehabilitated, reopened and reborn as a state-of-the art music venue whose wild history permeates every square foot. The Asbury Ocean Club is effortless living at its best – a collection of residential homes, a Beach Club, a boutique hotel, and an unprecedented suite of amenities.

Why Us? At Sage Hospitality Group, we look for innovative leaders, with an eye for disruption. Never looking for someone just looking for a job, we are looking for the power players, the people who want to rise to the top. Sage allows for opportunities for growth and personal fulfillment, paying attention to the parts that keep us human and happy. We want to attract and retain associates that are engaged in our culture, passionate about hospitality and excited to enrich lives, one experience at a time. Sage Hospitality Group was founded on a spirt of bold individuality. By going our own way, we have created some of the world’s best hotels, restaurants, and experiences. But the truth is, none of it would have happened without people like you. People who follow their own path, wo are hungry to learn and who love their community. People who do not sit around and wait, they just do. You belong here.

Job Overview

The Marketing Manager assists with the development, implementation and management of online marketing programs, websites, social media, SEO, content, and related programs. Coordinates with outside digital agencies and property staff to ensure all program objectives are achieved and revenue is maximized. The ideal candidate demonstrates enthusiasm and passion for all facets of marketing. Works with designated hotels to create branded and unique property identities with forward-looking positioning statements, supported with online and offline content and initiatives that develop the hotels identity.

Responsibilities

  • Manage online presence with an emphasis on creating unique and engaging content for branded hotel websites, vanity websites, company website, and third party sites

  • Work with designated hotels and agencies to ensure that hotel websites are optimized using current best practices for SEO

  • Direct, manage or assist designated hotels and agencies in all areas related to online/digital marketing, including website development and online marketing

  • Conduct and track on-going email marketing campaigns for a variety of hotel business units

  • Utilize current reporting from agencies, brands, and Google Analytics to drive improved content and marketing initiatives and decisions

  • Recommend changes and new reporting based on changes in technology, CMS or other areas in conjunction with changing business needs

  • Oversee and coach hotel social media champions and social media agencies on channels including Facebook, Twitter, Instagram and others as the need arises

  • Continually manage social media accounts, including Facebook, Twitter, YouTube and Instagram, ensuring imagery and copy is consistent with the identity and positioning of each hotel

  • Manage promotional packages/campaigns including requesting creative, drafting the communication plan, and sending a marketing recap once completed

  • Monitor trends, online media, brand reputation and ensure management responds accordingly to online travel and review websites.

  • Utilize current reporting from agencies, Google Analytics and social networks to drive improved content and social marketing initiatives and decisions

  • Recommend changes and new reporting based on changes in technology, social networks or other areas in conjunction with changing business needs

  • Develop and implement companywide Public Relations initiatives and programs.

  • Work directly with PR agencies to support creation of property initiatives that reinforce identity and positioning, with execution in a timely manner

  • Utilize current reporting from agencies and third party sources to drive improved content, PR initiatives, and decisions

  • Recommend changes and new reporting based on changes in technology or other areas in conjunction with changing business needs

  • Work with designated hotels to create forward-looking identity statements that will be utilized to drive messaging through online, social media, PR, and collateral

  • Direct, manage or assist in the development of break-thru creative materials, online and offline, to support both corporate and property marketing goals

  • Assist designated hotels with communication (flyers, signs, eblasts, etc.) – work with property staff and agencies on design and creation of new materials

  • Maintains and stores a chronological order of media library and electronic files of all advertising materials by property and activity.

  • Current search engine optimization (SEO) strategies

  • Use of content management systems (CMSs) to update hotel websites

  • Administrative knowledge for social media sites, including Facebook, Twitter and YouTube

  • Adobe Creative Suite including Photoshop, Illustrator and Acrobat

Qualifications

Education/Formal Training

A four year college degree or equivalent education/experience.

Experience

Required to have a minimum of 2-4 years of experience in a marketing position. Hospitality experience preferred.

Knowledge/Skills

  • Strong interpersonal, verbal and written communication skills

  • Excellent comprehension and literacy required to read manager's letters, help prepare contracts and proposals

  • Ability to negotiate effectively

  • Excellent attention to detail and multi-tasking skills

  • Professional appearance and manner

  • Computer literacy, specifically MS Word for Windows

  • Communication at all levels; multi-tasking; time management

Physical Demands

The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Occasional standing.

  • Occasional carrying and lifting of files and office items up to 25 lbs.

Environment

95% indoor office environment

ID: 2022-13771

Position Type: Regular Full-Time

Property : The Asbury Hotel

Outlet: Not Applicable

Category: Sales & Marketing

Tipped Position: No

Address : 210 5th Ave

City : Asbury Park

State : New Jersey

EOE Protected Veterans/Disability

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